Free checklist for small business owners

Find out where your marketing is leaking

The Small Business Marketing Checklist: 18 quick checks that show you what's working, what's missing, and what to fix first. Most take under two minutes with your phone.

Free PDF. About 15 minutes. No marketing degree required.

The Small Business Marketing Checklist cover

Sound familiar?

You're posting, boosting, maybe even paying someone, and you still can't say where your last five customers came from.
Every expert says something different. Post daily. Do SEO. Get on TikTok. Run ads.
You've got some of the pieces. You just don't have the picture on the box.

That's not a you problem. Most small business owners get handed random tactics with no plan behind them. This checklist is the plan.

Three parts. Eighteen checks. One clear next step.

It follows the Funk Formula™, the same three-part system Funk Media uses with local businesses.

Part 1

Get found

Can people nearby find you on Google, the map and in AI answers?

Sample checkI searched "what I sell near me" on my phone, and my business shows up in the top 3 on the map.

Part 2

Get trusted

Once they find you, do you look like the obvious, safe choice?

Sample checkI have at least 25 Google reviews, and at least one came in during the last 30 days.

Part 3

Get chosen

Does that interest turn into calls and bookings you can track?

Sample checkI know how many calls, form fills and bookings came from Google, Facebook and my website last month.

What you'll know in 15 minutes

✓A score for each part, so you can see your weak spot at a glance

✓Your biggest leak, so you know what to fix first (and what to ignore for now)

✓A straight read on where you stand: foundation first, connect the pieces, or tighten up

✓Small fixes you can start this week, no budget required

Built by Funk Media, a Westerville, Ohio marketing agency for small businesses across Columbus and Central Ohio. Over $5M in ad spend managed since 2015, and every account set up in the client's name.

Found. Trusted. Chosen.